Marc Stoiber of the Innovation Engine Community describes five simple points on how to be less harmful to the environment and more attractive to consumers.
posted by Kari Bramstedt @ 8:00 AM
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How far will Wal-Mart go in eliminating national brands?
Wal-Mart reportedly eliminate Glad and Hefty bags from their shelves. Only one national brand, SC Johnson’s Ziploc, and its own Great Value store brand will be available.
Meanwhile Pactiv Corp., Hefty’s parent, has agreed to manufacture all of Great Value’s food storage and trash bag products that were previously produced by smaller unbranded manufacturers.
Labels: private branding
posted by Kari Bramstedt @ 7:31 AM
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Kashi backs up it's brand story with actions. Although it's a small company, their sustainability efforts go beyond marketing hype.
posted by Kari Bramstedt @ 7:53 AM
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Innovation Applied is pleased to announce that Scott Hackbarth is a new network partner. Hackbarth has over 30 years experience in the consumer products industry with vast experience in sales management, new business development, and design of business and customer specific strategies. He was the Group Vice President of Sales and Vice President of Special Markets at Sargento Foods Inc. Hackbarth was also Past President of both the International Dairy Deli Bakery Association (IDDBA) and the Milwaukee Chapter of the Grocery Manufacturers Association (GMR).
posted by Kari Bramstedt @ 7:26 AM
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Is this a sign that mass media is gone? A major brand and advertiser is skipping the Super Bowl this year in favor of increased efforts on Facebook and social media. How are you going to continue to talk to your audiences in the new media environment?
Read more at Brandchannel.
posted by Kari Bramstedt @ 7:23 AM
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