Wal-Mart Cuts Food Storage Bag Brands
How far will Wal-Mart go in eliminating national brands?
Wal-Mart reportedly eliminate Glad and Hefty bags from their shelves. Only one national brand, SC Johnson’s Ziploc, and its own Great Value store brand will be available.
Meanwhile Pactiv Corp., Hefty’s parent, has agreed to manufacture all of Great Value’s food storage and trash bag products that were previously produced by smaller unbranded manufacturers.
Read More at Store Brands Decisions and at AdAge.com.
Labels: private branding



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