The 5 C's of Sustainability Branding

Marc Stoiber of the Innovation Engine Community describes five simple points on how to be less harmful to the environment and more attractive to consumers.

1. Consumer-Facing
2. Competitive
3. Core
4. Conversational
5. Credible

Read more at The 5 C's of Sustainability Branding From "Maddock Douglas Innovation Engine: The Innovation Engine Community.