Great Value Terra

Walmart Premiers the New Private Brand -- Great Value Terra.

According to the MY private brand blog, Walmart Mexico presented a subrand of Great Value: Great Value Terra as part of the international exhibits in the Idea Supermarket. We wonder if this is a sign of things to come in the U.S. Keep an eye out for earth-friendly private branding.

See photos at Walmart Premiers the New Private Brand – Great Value Terra. :: MY private brand.

Innovation Stories

Does your Innovation have a story?

Stories are a great way to impart knowledge and build a brand. Too often, we try to communicate facts, features and benefits. Great leaders know that storytelling teaches and persuades. A new book by Michael Margolis, "Believe Me," identifies 15 storytelling axioms and notes that storytelling is especially important to innovators.

Read a summary at Blogging Innovation.

IdeaAid

Starting on Saturday, IdeaAid starts the world's first brainstorming benefit. Instead of sending your money, send your ideas to help solve the world's toughest problems. On Saturday, the first challenge is to find novel, easy ways of raising $1 billion annually to help eradicate global poverty.

IdeaAid is attempting to use the same social networking phenomenon that spreads the news of celebrity breakups to solve real social problems. If you've been wondering what all this linking, friending and tweeting is really good for, this is your chance to find out.

Find out how you can participate on the IdeaAid.com website.

Sustainable Language

Every so often the vocabulary of business adopts new words that filter into the mainstream business psyche. For example, the language of brands and branding is now commonly used and understood across a range of sectors- from universities to social enterprises to small businesses. Over the past year or two, the new vocabulary has brought in "sustainability," whether it is to talk about the environment or general business operations, about communities or the future. Google the term and you'll see that "sustainability" has 28 million definitions-only a few million short of the 34 million entries for "branding."

Read the entire article at brandchannel.com.

Sinnovation

The seven deadly sins of the innovator-and how you can stop yourself from committing them. Just for fun, let's take a look at seven of the most common and deadly sins of the innovator. We've seen all of these cause failures of Biblical proportions.

Read them at BusinessWeek.com.

New Brand Taglines

Do you think you can name some of the top ten words used in brand taglines? Tagline Guru, an agency dedicated to taglines and slogans, has released its analysis of more than 150 corporate taglines debuting in 2009.

Check your guesses against the top ten at Brandchannel.com.

More than Ideas

Nothing against ideas. They are very important, but it takes more than ideas to create real change.

Read more at
Ideas Don't Equal Innovation | N2Growth Blog.

Blizzard Saved ATM

Creating convenience is not a good enough reason for consumers to embrace change. It often takes 'pain.' Banks weren't open during a blizzard in 1978. Previously unpopular ATMs made it possible to get cash. Does your latest innovation solve a 'pain?'

Read more at Blogging Innovation: How a Blizzard Saved the ATM - Latest innovation articles, videos, and insights.