New Junk Mail

UPS Tries A New "Brand Delivery"
Is it still junk mail if UPS delivers it to your door? Will consumers have a better brand experience to the marketing materials and samples?

Consumers like free stuff. The offer may get a closer look if it arrives by UPS.

Read more at Brandchannel.com.

Brands Use Emotional, Sensory Experiences

Emotional, Sensory Experiences Help Nike, IBM, And Other Top Brands (via brandchannel)

Brand experiences are far more effective than one-way messages. What brand experiences can you offer your customers?

CEO Sees Glut Of National Brands

Retailers are seeing opportunities for private brands where national brands are not providing value for the consumer. Safeway Inc. (SWY) Chairman and Chief Executive Steven Burd said there is a glut of name-brand products and that some will likely disappear in the wake of the recession as manufacturers cut products.
Read more at CNNMoney.

Intuit Entrepreneur Day

Intuit is actively marketing Open Innovation with individuals and firms outside the company. Although Intuit devotes internal resources to innovation, they are building value by getting new ideas from outside sources.

According to Intuit,
"Entrepreneur Day is part of Intuit’s broader initiative to drive mutual growth through Open Innovation and partnerships. A select group of entrepreneurs, startups and small but more-established companies will have the opportunity to meet and talk with a broad group of senior Intuit leaders. The potential rewards for collaboration are considerable: access to leading brands, large customer base, award winning product lines, developer ecosystem and extensive marketing and distribution channels."

Proudly Found Elsewhere

Making the Change to "Proudly Found Elsewhere"
Interview - Chris Thoen - P&G
Braden Kelley had the opportunity to interview Chris Thoen, Director Innovation & Knowledge Management at P&G about the challenges of shifting an organization as big as P&G from closed innovation to open innovation, and the P&G Connect + Develop program. Dr. Thoen is a twenty year P&G veteran who started his career as a research scientist in the Fabric & Home Care division and now heads up the Global Open Innovation Office, also known as Connect + Develop.
Read More at Blogging Innovation.