The 5 C's of Sustainability Branding

Marc Stoiber of the Innovation Engine Community describes five simple points on how to be less harmful to the environment and more attractive to consumers.

1. Consumer-Facing
2. Competitive
3. Core
4. Conversational
5. Credible

Read more at The 5 C's of Sustainability Branding From "Maddock Douglas Innovation Engine: The Innovation Engine Community.

Wal-Mart Cuts Food Storage Bag Brands

How far will Wal-Mart go in eliminating national brands?

Wal-Mart reportedly eliminate Glad and Hefty bags from their shelves. Only one national brand, SC Johnson’s Ziploc, and its own Great Value store brand will be available.

Meanwhile Pactiv Corp., Hefty’s parent, has agreed to manufacture all of Great Value’s food storage and trash bag products that were previously produced by smaller unbranded manufacturers.

Read More at Store Brands Decisions and at AdAge.com.

Kashi on a mission

Kashi backs up it's brand story with actions. Although it's a small company, their sustainability efforts go beyond marketing hype.

Read more at Kashi | Kellogg's | Food Brands | Health Food Brands | brandchannel.com.

Hackbarth Partners with Innovation Applied

Innovation Applied is pleased to announce that Scott Hackbarth is a new network partner. Hackbarth has over 30 years experience in the consumer products industry with vast experience in sales management, new business development, and design of business and customer specific strategies. He was the Group Vice President of Sales and Vice President of Special Markets at Sargento Foods Inc. Hackbarth was also Past President of both the International Dairy Deli Bakery Association (IDDBA) and the Milwaukee Chapter of the Grocery Manufacturers Association (GMR).

From Super Bowl To Facebook

Is this a sign that mass media is gone? A major brand and advertiser is skipping the Super Bowl this year in favor of increased efforts on Facebook and social media. How are you going to continue to talk to your audiences in the new media environment?

Read more at Brandchannel.

10 Signs of Failure

10 Signs That Innovation Will Fail

What are the signs that innovation in a company is set up to fail? It would be great to have a check-list on this, but according to Stefan Lindegaard, innovation is too complicated and company-specific to just apply a standard one for this. Stefan lists some red flags to look for when evaluating innovation. Do you have others from your experience?

Read more at 10 Signs That Innovation Will Fail | Stefan Lindegaard: Leadership+Innovation.

Predicting the Next Innovation

Are you using innovation to predict what your competitors or the marketplace will do next?

Read more at Blogging Innovation: Predicting the Next Innovation - Innovation blog articles, videos, and insights.